User Generated Content Meaning – What is UGC?

User generated content (UGC) in lame man terms can be defined as being original. It is a specific-brand content created by customers or paid creators, then published on social media or any other channels

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Nowadays , brands find it hard selling their product or service due to high market competition. People hardly buy from celebrities and influencers due to wanting originality from customers or UGC creators.

A UGC creator is someone who has skills in making videos, editing, and publishing of contents.

Types of UGC Content

1. Image

2. Live streaming

3. Videos e.g unboxing, e.t.c

4. Testimonials & case studies

5. YouTube videos

Importance of a UGC Creator

• Not as expensive as a celebrity influencer

• Originality

• Increase in market share

• Creative ideas 

Conclusion: A user-generated content is a content made by a customer or UGC creator to create content for brand awareness.

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